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Why Should We Measure Ad Performance & Quality Score

Why Should We Measure Ad Performance & Quality Score

Why to measure performance? Measuring ad performance or return on advertising investment it will be easier for them to respond to changing market conditions to understand and react to shifts in their customers behaviour and to make informed calculations about where to invest additional budget or how to reallocate existing budget. Many tools are there […]

Target The Campaign Using Different Metrics & Remaketing

Target The Campaign Using Different Metrics & Remaketing

Target the campaign: Contextual targeting is used to target sites within the google display network using keywords. performance and cost-efficient conversions since ads will provide useful information to readers and attract an audience. To build a contextually targeted campaign. Define the ad group – Each ad group should have specific themes. Advertisers should start with […]