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Why Should We Measure Ad Performance & Quality Score

Why Should We Measure Ad Performance & Quality Score

Why to measure performance? Measuring ad performance or return on advertising investment it will be easier for them to respond to changing market conditions to understand and react to shifts in their customers behaviour and to make informed calculations about where to invest additional budget or how to reallocate existing budget. Many tools are there […]

What Are The Different Types Of ADWords Reports

What Are The Different Types Of ADWords Reports

ADWords Reports: Full detailed reports on campaigns, keywords and ad text. Identify trends over weeks provide areas of strenghts and week performance with configurable columns and performance filters. Types of reports: on main campaign tab the data table reports can be downloaded. To generate reports different tabs can be used campaign, ad group, keyword, Auto Targets, Display […]